Ads on Google
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.
Ads on Facebook
Facebook is the social media with the world’s largest user base, which offers a very solid and reliable advertising platform.
it has the advantage of being extremely visual and offering multiple and detailed segmentation options, from demographics to lookalike audiences.
Ads on Instagram
An extremely visual social media, where users are inclined to like a large quantity and variety of posts.
Instagram ads would like to emulate and focus on optimizing your images and videos.
Ads on YouTube
Video marketing on YouTube is the closest form to traditional advertising that did not take place on social medias, but instead on TV. Make the most of its potential to tell your audience stories they will connect with.
Ads on Twitter
This little blue bird network also offers very interesting social ads options, letting advertisers create campaigns adapted to various different objectives (conversion, leads, app installs, etc.) and increase their potential audience with Twitter Audience Platform.
Ads on Pinterest
Pinterest brings a largely female audience to social media and is an absolute hotspot for topics such as weddings, cooking or fashion, making it very useful for advertisers in this niche.
Importance of having an Ads Campaign
One of the primary benefits of a good advertising program is that it can attract new customers, which can lead to an increase in sales over time and establishment of a loyal customer base. Loyal customers can be a powerful marketing tool .
The end goal of advertising is to sell more products or services and make more revenue and profit. A successful advertising program can potentially bring in more revenue over time